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CASE STUDY

Security Solutions Provider

Our merchant is committed to providing the best security systems available on the market. Their extensive selection of high-quality products ensures that you can effectively protect your home or business. They specialize in state-of-the-art security alarm equipment, whether you're looking to install a brand-new system or upgrade your current setup.  Marketing360® helped this merchant reach at positive ROI, and growth in annual sales, with a refreshed Volusion website, content creation and pay-per-click advertising campaigns.

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Merchant at a Glance

INDUSTRY

Security Systems
M360® START DATE

March 2024

A Look at their Success

After partnering with our team, our merchant achieved impressive results across their business. Take a look at their numbers to see their progress.

3X

ROI on Paid Ads
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ROI

We’re consistently seeing a 3x return on investment in our paid ads. Our focus has been primarily on Google. We started by pushing the entire catalog of products over into our ads, and after seeing initial success, we decided to segment the feed to improve profitability. 75% of our budget went to the “higher-price” (more profitable) products, while only 25% went to the products that we considered to be less profitable. With this, we wanted to improve profitability, while continuing to dedicate some budget to lower lower-priced items. We did this because the lower priced items typically are purchased by first-time customers. The value in these purchases is not seen in the ROI, but it does open the door to more purchases down the road. Most recently, we’ve created new campaigns designated to push new and exclusive product categories. We’ve scaled our budget from the initial investment and have continued to see a strong ROI.

Revenue

+300K 

increase in revenue from 2024 to 2025
This client saw a big dip in sales in 2023. When coming onboard with us, the goal was to get sales back to $300K+. By the end of 2024, we were able to get them to this goal. Not only did we reach the $300K mark, but we surpassed it, setting a new record of annual sales. This is due to launching paid ads and the new site design. We’ve also had a very strong start to 2025, beating last year's record sales.

New Site Design!

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The new site allowed for a higher conversion rate and big user experience. This was also a factor in the success of the paid ads' ROI.

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